Binance signs deal with Cristiano Ronaldo to release NFTs

Football superstar Cristiano Ronaldo signs a deal with binance to release NFTs· 

Superstar footballer Cristiano Ronaldo has signed an exclusive multi-year NFT partnership with crypto exchange Binance. This collab aims to introduce soccer fans to the Web3 ecosystem through global NFT campaigns.


More than cryptocurrencies, it is the non-fungible token (NFT) space that appears to be buzzing at the moment. Earlier, if it was eBay that acquired a marketplace KnownOrigin recently, and actor Keanu Reeves, who pledged his support to NFT artists, now, it is Cristiano Ronaldo, who is set to come up with his NFTs soon.

Ronaldo, also one of the most followed sportspersons in the world, has partnered with a major cryptocurrency and NFT exchange. Let’s explore this.

Ronaldo has joined forces with the Binance exchange to promote digital assets. Binance is calling this a moment that can bring the footballer’s fans closer to Web 3.0. NFTs are considered a critical part of this new iteration of the internet, which is claimed to be decentralized.

Ronaldo and Binance can launch their first collection this year, the exchange has said in a press release. The partnership will extend to multiple years, with Ronaldo releasing a slew of NFT collections exclusively for Binance’s NFT platform. The underlying artworks will be designed together with Ronaldo, Binance has stated.

NFTs are a big part of the wider cryptoverse. These digital assets are also based on blockchain technology. Every NFT represents a certain, unique piece of work as art or music. With the use of NFT, the ownership of this work can be registered on any blockchain network like that of Ethereum’s. Ethereum provides major services, from minting to purchasing, in the NFT space.

As part of the multi-year agreement, the Portuguese soccer star and Binance will create a series of NFT collections for sale on the company’s platform, the cryptocurrency exchange said, adding that the first collection would be released later this year.

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